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Donald Trump:Hard Rock To Buy Trump Taj Mahal Atlantic City
A new owner for the Taj Mahal
Taj Mahal owner Icahn Enterprises issued a press release late Wednesday to announce “entrance into a definitive agreement to sell the former Trump Taj Mahal Casino Resort (the “Taj Mahal”) in Atlantic City, New Jersey to a group of investors led by Hard Rock International (“Hard Rock”).”
Billionaire Carl Icahn, chairman of Icahn Enterprises, offered this statement on the deal:
“We at IEP are extremely happy with our ownership of the Tropicana Casino & Resort, and after considerable analysis and deliberation we determined that we only wanted to own one operating casino property in Atlantic City.
A sale of the Taj Mahal therefore represents the optimal outcome for us. We wish Hard Rock and its partners the best of luck with the Taj Mahal.”
The news was originally reported by by the Press of AC. According to its reporting, New Jersey state Sen. Jim Whelan said that Hard Rock has a deal in place to buy the shuttered casino resort from Icahn. The newspaper said it had confirmed the deal with multiple sources.
Details beyond that are sparse. There apparently will be an announcement on Thursday.
Icahn had announced his intention to sell the property just a few years after he had acquired it.
Hard Rock and Taj, a natural fit
Of course, the purchase by Hard Rock would make sense on multiple fronts.
First, there is already a Hard Rock Cafe on the Trump Taj Mahal property. Adding a Hard Rock branded resort behind it could be a relatively seamless transition.
Also, Hard Rock already operates a variety of casinos and resorts across the country, most notably in Florida. Hard Rock is owned by the Seminole Tribe in Florida. Hard Rock will theoretically be poised to turn the property from closed to open in short order.
Another casino back in the mix?
Will Hard Rock reopen the Taj Mahal as a resort with casino gambling?
While we don’t know the answer to that directly, it seems difficult to believe the deal is just to open a resort, if a casino license is available.
The impact of the Taj Mahal stirring back to life would have an unknown impact on the remaining AC casinos. While Hard Rock getting into the mix in AC will likely be additive to some extent in terms of gaming revenue, it will also likely cannibalize some existing gaming revenue from other casinos.
Casino revenue found its footing in recent months, seeing increases year on year for the first time in a decade. A lot of that can be attributed to the presence of NJ online casinos.
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🎯 2025 iGaming Strategy Guide: Top 7 Casino Marketing Strategies to Drive Player Sign-Ups (2025 Edition)
Welcome to The iGaming Channel, where we deliver data-driven, compliant, and scalable marketing tactics for casino operators, affiliate marketers, and iGaming professionals.
This program is produced by our casino marketing agency www.casinomarketing.shop feel free to contact us anytime for expert support with your companies casino marketing.
In this action-packed episode, we break down the Top 7 Casino Marketing Strategies that are working RIGHT NOW in 2025 to drive casino player sign-ups, increase retention, and grow affiliate revenue across global gambling markets.
📈 Whether you're an iGaming operator, affiliate marketer, or digital strategist, this guide will give you practical, compliant tips to optimize your acquisition funnels, target the right GEOs, and maximize lifetime value (LTV).
🔍 Episode Breakdown (Timestamps):
0:00 – Intro to Casino Marketing Strategies
0:25 – Strategy #1: SEO-Optimized Review Content
Rank with long-tail keywords like “best UK slot casinos 2025,” implement schema markup, and add author bios & responsible gambling info to meet Google’s E-E-A-T standards.
1:00 – Strategy #2: Paid Search (PPC) for Brand + GEO
Use Google Ads and Microsoft Ads in regulated regions for intent-based targeting.
Focus on queries like “best casino bonus Canada” or “new casino signup bonus New Jersey.”
1:40 – Strategy #3: Short-Form Video Content
Capitalize on TikTok, YouTube Shorts, and Reels.
Feature bonus breakdowns, influencer testimonials, and quick tutorials to reach mobile-first players.
2:20 – Strategy #4: Loyalty & Retention Programs
Gamify player retention with tiered VIP levels, cashback bonuses, achievement milestones, and personalized notifications.
3:00 – Strategy #5: Localized Landing Pages
Geo-targeted UX boosts conversion. Use language and currency-specific offers in /uk/, /ca/, /au/ and more.
3:40 – Strategy #6: Email, SMS & Push Campaigns
Reactivate churned players and retain active ones using lifecycle campaigns with tools like Klaviyo, Braze & PushEngage.
4:20 – Strategy #7: Affiliate Partnerships
Work with comparison sites, Twitch streamers, TikTok influencers & Discord community managers to reach engaged audiences with co-branded content.
5:00 – Final Takeaways
🛎️ Don’t forget to like, comment, and subscribe for more weekly iGaming marketing insights.
✅ Key Takeaways:
Stay compliant with Google’s E-E-A-T guidelines
Focus on intent-driven content and localized UX
Invest in multi-channel acquisition + retention
Collaborate with performance-based affiliates
Use automated CRM tools to re-engage & personalize at scale
🔔 Subscribe for More:
📺 The iGaming Channel brings weekly videos on iGaming SEO, affiliate trends, compliance, tech stacks, and revenue growth tactics.
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DESCARGO DE RESPONSABILIDAD: Este video y la descripción contienen enlaces de afiliados, lo que significa que si hace clic en uno de los enlaces de productos, recibiré una pequeña comisión.
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